Web3 Product Management Certificate

Service Description

Overview: The Web3 Product Management Certificate is a 10 Week, live course, instructor-led by Web3 Startup Founder and Product Management leader Jonathan G. Blanco. Web3 Product Management Certificate focuses on the principle of "How to turn an Idea into a Product", diving into each step necessary to launch a successful product, along with when, how, and why to add Blockchain, Crypto, Bitcoin, and/or NFTs to the product. Aspiring Web3 Product Managers will learn the principles of Product Management with an emphasis on running a Web3 Product as either the Founder or Product Lead, learning how to apply Strategy, Planning, and Execution. This course is ideal for those looking to break into Web3, Startups, or those looking to run Product at an early stage company or Web3 company, and for Founders and Early Employees looking to improve their Product skills. Startup Simulation: The class will be divided into groups each working on a Problem to be solved and turning into a Startup throughout the course. Students can pick from one of our pre-selected Startups or create their own, as long as they can convince at least 3 other students to join the Startup. With your team, you will apply what you learn during in-class instruction and build your simulated Web3 startup, creating a final deck and presentation. Class Structure Each class contains a Guest Speaker, Lecture, and Team Breakout Session to work on your Startup Simulation. Syllabus: Week 1: Introduction, Team Selection, Idea to Product Week 2: Deep Dive into Bitcoin, Blockchain, Crypto, NFT Week 3: Define the Problem and hypothesize on the Solution Week 4: User Research, Competitive Analysis, SWOT Week 5: Customer Validation and Interviews Week 6: Value Proposition and Product Position Week 7: Revenue Model and Projections Week 8: Tech to Product to Marketing Content and Copy Week 9: Pitch Deconstruction and Structure Week 10: Final Presentation Course Details: - 10 Weeks: March 2023 - Mondays 6pm-9pm Pacific - Guest Speaker Interviews - Live Instructor-led Lecture - Weekly Homework and Build Pitch Deck - Assistance with job placement upon completion While the principles of Product Management are the same for Web3 and non-Web3 companies, the focus, direction, strategy, and execution are different. Web3 is an emerging space and more often than not, an accompaniment to the core product, not a stand-alone product.

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