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Lessons on Product Strategy & Brand Evolution

The month of July brought us several news stories from major brands making announcements about product strategies four months post the COVID19 lockdown. Those brands that are able to quickly re-strategize and evolve along with our "new normal" will last. Others that are slow to adapt will fall by the wayside. This blog contains a recap of those news stories and highlights of how those major brands are shifting their strategy and taking advantage of new opportunities. Give them a read!


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Lululemon is becoming a tech company with their $500 million acquisition of Mirror, which is a part mirror, part LCD, home interactive fitness device that streams thousands of live and on-demand exercise classes. Read here!



Tesla has grown to become the most valuable car manufacturer on the Earth, however Tesla CEO Elon Musk has his sights set on a different plant in our solar system. Read here!





Walmart, an American multinational retail corporation and the world's largest company by revenue is getting into the movie business! Read how Walmart's brand is evolving to bring back drive-in movies to 160 locations! Read here!




Will we see Kanye West's name on the 2020 presidential ballot? Probably not. But it doesn't matter - Kanye knows exactly what he's doing to push his personal brand forward by just making the announcement. Read here!




Traditional education ended months early for students across the US in early 2020, and transitioned to an online format. It looks increasingly probable that school will start back in September online. How are colleges and universities adapting their model to fit students' educational needs? Read here!


TF Labs went live this week with a Cybersecurity Panel talking about this week's Twitter hack. Watch the Special Episode on YouTube here and look for a written follow up to that Twitter hack this week!




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